Consumers simply have more opportunities at their fingertips. It is no longer sufficient to have a shop and consider using a catalogue or flyer as sufficient to engage with customers. They demand more touch points, such as websites and online stores.

Retailers need to embrace new ways of selling and find a point of difference to grow their business without increasing their shop floor space. If you are running a retail business, don’t miss this opportunity to find out how!

This workshop will de-mystify the ‘multi-channel trends’ and will provide retailers with an understanding of what is actually the new way of retailing. How to combine a physical store with an online store and why this will assist your customers.

Topics covered will include:

• What is multi-channel retailing?
• Inventory management.
• Fulfillment and logistics.
• How to leverage existing technology channels.
• Successful online sales techniques.
• Cross-channel sales and why they are important.

Karen Bycroft from the Australian Retail Institute will help retailers understand the changes required to be successful and how to implement a retail strategy that will keep pace with customers’ demands. Karen has over 20 years' experience in retail, including working for major UK department stores, Marks and Spencer, and Woolworths, and fashion retailers including Adams and Sears.