Consumer behaviour has clearly changed. The speed of this change has caught many retailers by surprise. Consumers are shopping across an array of multiple channels any time - day or night. There is now a new retail landscape!
Consumers simply have more opportunities at their fingertips. It is no longer sufficient to have a shop and consider using a catalogue or flyer as sufficient to engage with customers. They demand more touch points, such as websites and online stores.
Retailers need to embrace new ways of selling and find a point of difference to grow their business without increasing their shop floor space. If you are running a retail business, don’t miss this opportunity to find out how!
This workshop will de-mystify the ‘multi-channel trends’ and will provide retailers with an understanding of what is actually the new way of retailing. How to combine a physical store with an online store and why this will assist your customers.
Topics covered will include:
- What is multi-channel retailing?
- Inventory management.
- Fulfillment and logistics.
- How to leverage existing technology channels.
- Successful online sales techniques.
- Cross-channel sales and why they are important.
Karen Bycroft from the Australian Retail Institute will help retailers understand the changes required to be successful and how to implement a retail strategy that will keep pace with customers’ demands. Karen has over 20 years' experience in retail, including working for major UK department stores, Marks and Spencer, and Woolworths, and fashion retailers including Adams and Sears.
To register and pay for this event, click on the BOOK NOW button below which takes you to the Australian Retail Institute's secure online booking system.
Woodlands Golf Club, White Street, Mordialloc
Tuesday 19th March 2013
6pm until 9pm
Cost: $25 includes light finger food
Enquiries: Marian 9581 4786