The City of Kingston is pleased to invite you to its 2012 retailing series ‘wallets past windows’.
Retail specialist, Greg Davis, who is an expert in consumer behaviour and customer markets, will facilitate a series of sessions to assist small businesses in Kingston's strip shopping centres weather the changes and thrive in the new shopping environment.
Starting in June 2012, the City will host six informal discussions over six months, where you will be able to gauge your business performance and operations and develop strategies to grow your business.
Each discussion will be facilitated by Greg, an experienced retail economist specialising in consumer behaviour, customer markets and retail performance.
He will guide you through a range of issues influencing your business and your centre and identify ideas and opportunities to help guide your business through these tough economic times.
The series is yet another initiative the City of Kingston is providing for its small business sector operating across its network of main streets and town centres, and reflects the City’s recognition of the importance retailers play in the delivery of goods, services and amenity which creates a strong sense of place to its local communities.
These sessions are tailored specifically to your centres and your businesses and offer detailed information and analysis to assist your business.
Dates and times are as follows. The cost of each session is $20. However, if you book all 6 sessions, you will only pay $100.
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5:30pm for 6:00pm until 7:30pm |
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Monday 25th June
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Your Catchment, Your Customers
Who exactly are they?
What do they spend?
How can you capture more? |
Woodlands Golf Club, Mordialloc |
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Monday 23rd July
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Benchmarking Your Business Performance
Six ways to measure the performance of your business. |
Woodlands Golf Club, Mordialloc |
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Monday 27th August
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Finding your unique position
Identify the influence of the customer movement.
How do I capitalise on this?
How do I attract more customers and more sales? |
The Buckingham, Highett |
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Monday 17th September
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Marketing and Promotion
Six quick tips to promote your business more effectively. |
The Buckingham, Highett |
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Monday 22nd October
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Growing your Business
Six tips for growing and prospering in tough retail conditions. |
Venue to be advised |
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Monday 26th November
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Is it me?
What are my strengths and weaknesses?
How do I use them to my advantage? |
Venue to be advised |
